Great SEO techniques done correctly will get your content read by those who matter the most, and they are the visitors to your website or blog.
On the other hand, if your SEO techniques are not correctly planned and set in motion the desired results of success are unlikely to happen.
In my previous post How To Write Content For an Affiliate Website or Blog, we looked at keeping the writing simple, such as writing words exactly as we would speak. Also focusing on short paragraphs with plenty of white space, and spell checking the content prior to publishing. That was a ‘starter post’ to help those new to creating content for publication on the internet.
Today we are looking at technical aspects of how to get content read by using correct SEO (search engine optimization) and it is vitally important to understand these techniques and put them in place correctly.
Seven Great SEO Techniques Essential to the success of a Website or Blog
The first action to take before writing a post, or article, is to decide on the keywords, meaning what the post is about.
If you are writing a post about training your dog to sit before you start writing your post you should have selected your keywords.
Therefore, if you choose the keyword – how to train my dog to sit – that keyword must be included in the post Title.
You can decide to lengthen the Title but the keyword would remain the same.
For example, your Title might be How to Train my Dog to Sit on Command but the keyword remains how to train my dog to sit.
2. Where to Place the Keywords
There are four important places in each post or page where you will need to insert your keywords.
First Place: The Title of your post or page. This is called your H1 tag.
Second Place: At the beginning of the first paragraph of the post.
Third Place: In the Alt-tab of an image or images in the post.
Fourth Place: Variations of the keyword can be included in an H2 or H3 tab within the post.
In saying that, the first three positions are the important ones. Sometimes it can be difficult to insert a keyword in an H2 or H3 heading. It is preferable not to include the keyword rather than use it inappropriately.
3. Keyword Stuffing
This is something that will do harm to your website or blog. Do not use keywords throughout your pages or posts just for the sake of using them.
Google will punish your website or blog for keyword stuffing. It is no longer an acceptable practice.
4. Internal Links
When writing a post, it is good practice to keep in mind the fact of internal linking, meaning that every post on your website or blog should link to another post on your website or blog. This is called Internal Linking.
However, the links need to be relevant. For instance, if your post is about Training Your Dog to Sit, you may have included within the post the words dog sitting which could be linked to another page with the title Dog Obedience. But it would not be appropriate to internally link dog sitting to a post with the title Puppies for Sale.
That is just an example, but the important thing is that the internal links must have relevant content within the linking pages.
5. Linking to Authority Websites
It is considered good SEO practice to link to other websites in the same niche as your website.
In doing this, you would link only to an authority website. For instance, Wikipedia.org is a good site to link to. It is necessary of course to find a relevant page. Still looking at the dog training niche, if that was your niche you would link to https://en.wikipedia.org/wiki/Dog_training
There are other authority sites that can be linked to in almost all niches.
6. When to Use Affiliate Links Correctly
It is good SEO practice not to include affiliate links in your posts or pages until your website is receiving a reasonable amount of daily traffic. Perhaps 30 visitors per day would be an appropriate time to insert your affiliate links into your content.
7. Post URL – (Short for Uniform Resource Locator)
The URL of each post on your website is the keyword of that post. For example, looking at a dog training site, the post about How To Train My Dog to Sit would be http://www.yoursite.com/how-to-train-my-dog-to-sit.
Prior to publishing each post, it is wise to check that the URL is correct, e.g. it is the keyword of the post.
Results You Can Expect
By carefully following the 7 Actions stated in this post you can expect to have excellent SEO results.
In saying that, please remember that it takes time for a new website or blog to get good rankings in Google.
Websites and Blogs need to gain Google’s trust. This will happen over a reasonable period of time providing quality content is added regularly, preferable at a minimum of twice per week.
I welcome your queries and comments. Please leave them in the space provided below.