Updated 30th May, 2018
Choosing the best Domain Name for affiliate marketing can be a tricky decision if you allow yourself to get too involved with the ins and outs, or dos and don’ts of domain names.
In saying that, it’s important to make a good decision on the right domain for your website. To make that good decision you need to be armed with the correct information about how your domain name influences your website
I have learned from my own experience the importance of buying the right domain. Due to not having the necessary information available to me when I first started affiliate marketing I found it difficult to make a decision on the right domain to choose, and that’s what I mean by the ins and outs, and dos and don’ts.
So much time and energy can be wasted when not knowing exactly what to focus on in the choice of a domain for your website
Knowing what a Domain Name is and how it works for your website removes the uncertainty or confusion about how to decide on the domain you so anxiously want to settle on.
Moving on With Choosing the Best Domain Name for Your Affiliate Marketing Website
When you purchase your Domain Name it becomes your property. Your domain is an asset, and the address of your website. It is something to be valued as without a domain your don’t have a website.
Additionally, your Domain Name should appear professional and trustworthy. Preferably it will be made up of between 2 to 4 words.
There are different schools of thought about the choice of Domain Names. Some recommend that a Domain Name should be the keyword of your website. For example,if the title of your website is ‘How To Juice Fruit’ you would want your Domain to be HowToJuiceFruit.com.
Others recommend having your Domain Name as your Brand. For example if your Brand is ‘Best Fresh Seasonal Fruits’ a Brand Domain could be anything related to fruit.
By using a Brand Domain rather than a keyword rich domain could make the decision of choosing a domain name easier. This is because to get the exact domain to match your keywords is not so easy these days with the vast number of websites on the internet.
The Extension of Your Domain
This brings us to your domain extension which preferably would be a dot com (.com), or dot org (.org) as a second choice, or dot net (.net) as a third choice.
Why a dot com Extension?
A dot com domain extension is considered to be the most credible; it receives Google’s search preference over other extensions.
Dot Com is the extension that the majority of people will use when typing a domain name into a search bar. The person searching can remember the domain name but not the extension, so .com is the most likely choice they will make to find a website.
4 ‘Must Do’ Actions Before Choosing Your Best Domain Name
1. Be absolutely sure you are happy with the niche, or subject, that you have chosen for you website.
2. Do your research in Google to be make sure a large number of people are searching for products in your chosen niche. Also check that the competition is low. Look at other websites for the same or similar keyword on Page 1 of Google and decide whether your site can deliver better information that will assist your visitors.
3. Do your research to be sure there are affiliate programs promoting products for sale in your chosen niche.
4. Do your keyword research to help you decide on the name of your website. This will help with deciding on whether to choose a keyword rich domain name or to go with a brand domain
Having completed items 1 to 4 above you will have decided on the name of your new website. It’s now time to focus on what your Domain Name will be.
Getting Back to Your Keyword Research, You can Go to Google.com and Enter the Name of Your Niche into the Search Bar.
As an example only let’s look at a website around ‘juicing’ (See image below). For instance I entered ‘ how to juice fruit’ and received the following results:
If the name of my website is ‘How To Juice Fruit’ then I would purchase the domain name ‘HowToJuiceFruit.com’
But, if the name of my website is ‘How to Juice Fruits Without a Juicer’ I would purchase the domain ‘JuiceFruitsWithoutAJuicer.com.
Notice I have not included ‘how to’ because this is a long domain name. To include ‘howto’ would make the domain much too long.
Be Aware of the Length of Your Domain Name
If you look at the domain name ‘HowToJuiceFruitsWithoutAJuicer.com it is too long. There are 34 letters in HowToJuiceFruitsWithoutAJiucer.com (including the dot) and I suggest that you attempt to limit the length of your domains to 30 letters or less.
Believe it or not, sometimes people go for long domain names because they can’t find a shorter version. I recommend that you spend as much time as needed to find the right domain name. Your Domain costs money to purchase and to renew annually or for as many years as you choose to renew it, so endeavor to make the best choice you possibly can.
Using a Keyword Research tool will give you greater results to work with and help you to decide on the right domain name.
If you don’t have access to a reliable keyword research tool I recommend you try the Free Starter Trial version of Jaaxy. This is an amazing keyword tool that could help you to choose a domain name.
Where to Purchase Your Domain Name
I recommend purchasing your domain from NameCheap.com as their domains are reasonably priced. Also, you can go to their website and enter different ideas to see if that Domain is available.
Take Time to Choose Your Domain Name Wisely
As I have already explained, taking the time to choose the right Domain Name for your website is important. You can’t change it once you have made the purchase. As you build your website you can, and no doubt will, change content from time to time. But, you can’t change your Domain Name. Once you have made the purchase of the Domain it is yours. There are no refunds on Domain Names. So choose carefully.
Another thing of great importance to take notice of is: be sure to use correct spelling in your Domain Name. I have known people to enquire whether they can correct the wrong spelling in the Domain Name. Unfortunately, there is no way to correct spelling. Once the Domain Name is purchased, that is it forever. The only option is to purchase another Domain with the correct spelling and, of course, that is an expense to be avoided!
I trust that this information has helped you with your choice of the best Domain Name for your website.
If you have any questions you are welcome to leave them in the Comments at the end of the Post.