What is Adsense and How Does It Work?

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On reading questions similar to what is Adsense and how does it work it is clear there is a wide interest in learning more about the subject of Google Adsense.

What is Google Adsense?

Google Adsense is a program owned by Google.  It is a method whereby website owners (publishers) place advertisements on their website. Income is earned when a visitor to the site clicks on a Google Adsense advertisement.

For a website owner to have access to these advertisements, an application must be made to the Google Adsense program.

If the application is approved by Google, the website owner will receive a verification code to be placed into their website.  This code confirms the validity of the owner’s website.

How Google Adsense Works

Following the verification process, Google provides the website owner access to their Google Adsense Account.

Now the website owner is able to place advertisements on their website to start earning some income.

How the Advertisements Are Placed on the Website

Access to a Google Adsense account allows the website owner to choose the size of their advertisement. They can also design the Adsense ad to compliment pages on their website.

When the size and design are chosen code for the Adsense ad is then available to copy and paste into the website.

Where Should the Code for the Adsense Ad Be Placed?

Much depends on the layout of a website.

  • Google Adsense ads are sometimes seen near the header of the website, or beneath the header and before the main content.
  • Adsense ads often appear within the content of a website page or post.
  • Some webmasters place Google Adsense ads at the end of an article and before comments.
  • A favorite place for Google Adsense ads is in the Sidebar of a website.

There is no particular rule about where to place Google Adsense advertisements. It is usually wise to trial the ads in various places within a website.

Earnings from Google Adsense Ads

The amount earned from Google Adsense varies greatly.  There are influences such as the content of the website, and the amount an advertiser is prepared to pay for their advertisements.

Also, devices displaying the advertisements have an effect on earnings.  For example, according to statistics, mobile is more popular now than desktop devices.  Therefore, when setting up Google Adsense ads attention needs to be given to how Adsense ads on a website will appear when viewed on mobile phones.

Should You Display Google Adsense Ads on Your Website?

This is a relatively controversial subject.  Many webmasters do not approve of including Adsense on a website that is promoting products for sale.  Some other webmasters agree with the use of Google Adsense on such websites.

Success level with Google Adsense ads depends largely on the website niche, being what the website is about.  Success also depends on the value of the product promoted on a website.

For instance: If a website is promoting small items such as dog accessories or everyday gardening tools the value of the Google Adsense advertisements will be much less than if promoting electrical appliances such as washing machines and dryers.

Other influences in respect to earnings are the quality of content on a website and the number of daily visitors to a site.

Receiving payment for Google Adsense Earnings

Earnings from Adsense must reach a certain level before payment will be made.  The level of earnings may vary between countries.  When the required level has been reached Google makes a payment on the twentieth of the following month.

I trust this is adequate information for you to get started with your own Google Adsense account.

If you need more help or have questions, please leave them in the Comments section below. I will respond to you.

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