How to Avoid the Hazards of Shiny Objects Syndrome

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Updated April 2022

Have you ever imagined that shiny objects could be anything other than desirable?  The idea of a shiny object being a hazard may not have occurred to you.  I certainly had never imagined anything other than excitement, beauty or happiness when thinking about anything shiny.  But that was long before setting my sights on building a successful online business.

Being Forewarned of Shiny Objects Syndrome Hazards is Being Forearmed

In becoming an online business owner, or entrepreneur, a strong sense of awareness of how to avoid the hazards of shiny objects syndrome is vital.  Given the vast number of obstacles set to help build an empire, this is a fact.

Maybe you are not intending to reach the stage of owning an empire.  Being a business owner that provides a reasonable income could be your goal.  Whatever your aim for success, having sound knowledge of the advantages and disadvantages is crucial.

Knowledge of such a thing as shiny objects does not always occur at the early stages of building a new business.  In other words, shiny objects are out there waiting for the uninitiated.   Recognition needs to happen!

How Do You Know When You Have Discovered a Shiny Object?

That is the seriousness of the problem.  Someone new to building a business may not be aware that they are about to waste significant time and money on a useless product.

Those in a partnership are not as vulnerable as are solo entrepreneurs or business builders.

The solo entrepreneur gets caught with these distasteful objects that shine at us from our computer screen, Tablet, iPad, or whatever device.  Those things that shine at us are waiting patiently for someone like you or me to discover them.

To describe these habits in more detail, they are plain and straight out distractions.

However, these distractions are more hazardous than some because they wait for your dollars.

  • They will tell you that you need them.
  • Talk about how you will earn thousands of dollars in the smallest measure of time.
  • Emphasize the opportunity to build an empire and live in luxury for the rest of your life.

Words are cleverly woven to attract your attention.

They use words that make you believe you will have earned at least $100,000 in so many months.

Do not touch any of these shiny items.  If your thoughts lead to things such as ‘this will make it easier to do a certain task’, research before reaching for your cash.

  • Research and research again!

How Do You Research?

There are different methods of researching.  For instance, search online for reviews of the product that interests you—searching, if possible, for information on the review’s author.  And repeating this procedure until you have read a number of reviews about the product being offered.

Search in Google

  • Log into and enter your questions in the Search Bar.
  • Carefully consider each response you receive.
  • Then, continue to search.

Search on Forums

Forums are another means of finding product reviews, and this is something you should look for.

  • Research and research again.
  • Asking questions in the Forums is a suitable method of receiving genuine responses.

Keep your money in your pocket, bank account or wherever you keep it.  Don’t part with your money unless you have sound evidence that this shiny object will assist with improving your business.

Time Factors to Watch For

Very few online programs don’t have a time factor tacked onto them.

It’s a well-known fact that marketers stress the importance of making a purchase of a product within a specific time frame.  The pressure is on the reader to buy now before it is too late!

As the owner of this website, I may share links to services and products I think would benefit you.
If you use links on this page to make a purchase, I will earn a small commission,
but this will not affect the cost of your purchase. Full Disclosure

When is a program valid?

Some programs or products have a valid reason for placing a time frame.  This happens with tuition, and that is understandable.

Not all online programs or products are shiny objects, but many are.

Researching and learning about how products and programs are offered is the best way to approach items you are interested in.  Knowledge is power!

Look to those who are experienced and seek advice where you can.

I welcome your comments and questions.  Please leave them in the area provided below.

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6 thoughts on “How to Avoid the Hazards of Shiny Objects Syndrome”

  1. I enjoy your writing Valerie, it’s rich and captivating. And deep indeed. Glad I found you. Thanks

  2. Hello, very interesting article. There are so many shinning objects out there. But we can’t just go and grab any of them. Getting educated and well informed is the key to prevent getting scammed. Like you said that reaserach is so important to determine if a product is worth your money and time, I completely agree with you on that. Thank you for sharing.

    • Hi Hong

      I’m pleased you found the article interesting, and thank you for leaving your comment.

      Yes, research is vital these days as those who scam are talented in what they do and it can be difficult to identify that sort of practice.

  3. Hello I enjoyed reading this post. It is very helpful in explaining what to look for when making an investment online. Indeed it is very tough to make a decision online as all the objects displayed are shiny but some are helpful and some are not. Thank you for sharing.



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