In the role of Internet Marketer we are aware of the importance of keywords to the success of a website.
However, are we recognizing the importance of long tail keywords, and how essential are they to the latest post we are writing?
Maybe a better question is: what value do long tail keywords add to the success of a website?
As far back as 2007 it was keywords that were greatly important. There was no emphasis on long tail keywords. The focus was on:
- relevant keywords
- many keywords related to the flow of the subject
- keywords to be placed throughout an article, without limit
There was no talk about the length of the keywords. It was accepted that a keyword was a phrase containing two or three words.
When writing a post, referred to as an article in those times, several keywords would be used within each sentence. At the completion of an article it would include so many keywords that it now doesn’t bear thinking about. No way is it acceptable ten years later to use multiple keywords within a sentence, nor within the entire content of a post
To use keywords in that manner these days, we would be guilty of keyword stuffing. The search engines would not give us the time of day. Our content would have no chance of ranking.
SEO Practices Have Moved On
To be successful with Google ranking, the practice now is for one keyword to be applied to each post, or page of a website.
That one keyword will rank better in Google if it is a long tail keyword.
The definition of a long tail keyword is: a phrase that includes more than 3 words
It also has less competition than a short keyword. The reason for this is the long term keyword has greater buyer intent.
For example: a visitor is browsing the internet to find the best electric range to buy. They’ve done their research by searching for electric range. They have checked out different features and decided what they need. They set their heart on a self cleaning range that must be run by electricity. The range must also be made of stainless steel.
The visitor returns to the internet and searches for best self cleaning stainless steel electric range.
Let’s say that on your website you have a post promoting electric ranges with a long tail keyword self cleaning stainless steel electric ranges. This keyword is ranking in No.1 position on Page 1 of Google.
Google is only too pleased to show the visitor your website because your product is exactly what has been searched for on the internet.
The Benefit of Using Log Tail Keywords
From the example above, you can see the value in choosing long tail keywords to promote products or services on a website.
The internet is loaded with thousands of websites promoting products in a particular niche such as the electric range.
By taking time to do careful keyword research, in most niches it is possible to find a quality keyword phrase with low competition.
There is a time factor to consider when aiming to rank keywords of any length on the first page of Google, and the process should not be rushed. Do it once and do it well, you will see the benefit.
How to Find Long Tail Keywords
Research in Google.com will provide thousands of keywords to help you get started.
In this post we are commencing with the search term best electric ranges, as described above.
The result of this Google search is 22,600,000 approximately, as shown in the image below.
This appears to be a great niche. There are thousands of people online searching to find an electric range. If your website is promoting kitchen appliances, including electric ranges must be a profitable move.
However, the keyword ‘best electric range’ is not a buyer keyword. There is more work to be done. It would be very difficult to get a Page 1 Google rank for the keyword electric range.
In the next image, we have extended the keyword research and found ‘self cleaning stainless steel electric range‘ to be a buyer keyword.
‘Buyer keyword’ means the visitor to the web is now ready to make purchase. They have completed their research for the best product.
The image shows the words Electric Range with a Self-Cleaning Oven. It is made of Stainless Steel and is available at homedepot.com
This image is of Google search results in No 1 position on Page 1.
The above information is an example of how to find profitable buyer keywords, described in online marketing as long tail keywords.
Value of Using Log Tail Keywords for SEO
This post is an example of how you are able to benefit from the use of long tail keywords.
Through research, using quality content in your posts, and the inclusion of long tail keywords you have what you need to build a profitable affiliate marketing website.
Promoting websites through Search Engine Optimization means careful attention must be given to selecting appropriate keywords. Preferably long tail keywords.
I have a favorite keyword tool I use for all my keyword research. However, starting with a Google search generates some excellent ideas, as can be seen in the images above.
If you think about the way you search online it is quite likely you do similar to what I do. For instance, having moved from one city to another and needing to find a holiday place for my beloved cat, I do a quick search for cattery in my town. After the first results, my next search could be best cattery in my town for elderly cat. Or best cattery in my town for a six months old kitten.
Adding extra words that define what people are searching for and building content around those keyword phrases, will bring more buyer traffic to your site.
In the event of you owning a cattery and visitors to your website see that you provide special care of elderly cats, no doubt you would receive a new booking.
Similiar would apply if you promoted extra care for kittens as young as 6 months.
Buyer traffic arrives on your website because the search engines have found your content. Google is now convinced you provide what people are looking for. Because Google is satisfied, your post is now on Page 1 of Google and traffic to your websites is increasing rapidly.
The methods explained above regarding long tail keywords relate to promoting any type of product through an affiliate marketing website.
With Google’s sophisticated algorithms and the current method of using one keyword phrase to a post, careful selection of long tail keywords is essential.
I hope you find this post helpful.
I would appreciate receiving your comments and/or question. Please leave them below and I will send a reply.