External links on a website are an accepted component of SEO. They have an important role to play in terms of recognizing Authority sites related to the subject or niche of a website.
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Function of an External Link
An External link is one that points from one domain to another domain and is considered to be of SEO value. In fact External linking is thought to be one of the most valuable elements of SEO. This value is due to the fact that the purpose of the External link is to point to an Authority site in a specific niche.
Outward links is another term sometimes used for a link pointing away from one domain to another. However, External links and Outward links are one and the same in respect to linking between two domains.
External links are placed within a website. However, the linking process is described as one domain linking to another domain.
Purpose of this Post
In writing this post I have in mind the complexities encountered by those new to working online building their first website. For this reason, it is intended to keep to the basics of linking within a website.
Importance of Correct use of Links within a Website
Every post should include a minimum of two Internal links and one External link.
The internal links must be between two posts on a website and the content of each post must be relevant to the other.
External Links are more complex. This is because the link going out from a website must be to an Authority site in a related niche or subject.
For example, this website you are visiting now is clearly about affiliate marketing. Within the affiliate marketing niche there are many, possibly hundreds, of niches.
The important point is, this post is clearly about External Links. Therefore, the link from this site must go to an authority on the use of External links on a website.
What is the Benefit of External Links on a Website
If a visitor to a website chooses to click on an External link the visitor will be taken away from that website to an Authority site. This action provides a good experience for the visitor, and that is referred to as good user experience. The visitor not only had the opportunity of gaining knowledge from the first site, they were given a chance to find content on the Authority site. Had the visitor not been on the first website, it is possible they would not have discovered that particular Authority site.
In addition to providing a good user experience, there is a chance the search engines may see the first website as willing to help others find the level of assistance they are seeking. I can see the willingness to help, as well as participation in sound SEO practices, as nothing other than leading to success.
The Power of Knowledge and Sharing
I believe it is common knowledge among internet marketers building and maintaining their websites, that we cannot know everything. Over the past ten years I have seen very many changes in managing organic traffic, and understanding search engine optimization. To have the availability of Authority sites is an advantage I appreciate.
We can be certain that nothing is lost, and everything is gained by valuing the specialists who provide the knowledge of technology in a manner the layman can understand. Over time the layman becomes the specialist, consequently attaining the right of an Authority.
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I trust you found benefit in this post. You are welcome to leave your comments and questions below. They will be answered.