The importance of including images within website posts has rapidly been expanding in recent times. It’s not all that long ago the insertion of one image near the top of a post was sufficient.
If you’ve been involved in creating websites for at least a year or two, you will be aware of the rapid changes in meeting the requirements of the search engines. It is important to observe that, without paying attention to search engine optimization it is unlikely a website will be ranked in Google.
Images certainly add attraction to a website. In some cases, an image will tell a story better than the spoken word. But, if that’s not the case, at least a well chosen image will add to the interest of a website post or page.
Where Can Images Be Obtained and At What Cost
Something that often arises with the mention of including images on a website is the cost. For example, to include 4 to 6 images on 1 article per week could be quite costly. At a minimum of publishing 1 post per week, each post including 4 images at five US dollars each image, at the end of a month a total of $80 has been added to the financial cost of growing a website.
An established and successful webmaster would, no doubt, be happy to pay $80 or more, monthly. But, for beginners to internet marketing, the cost of purchasing images is often out of the question.
There are several websites where free images are offered. Various conditions apply to the majority of these websites. However, a few websites offer free images with no legal requirements attached.
Using Free Images on a Website May Be An Option
My reason for saying ‘may be an option’ is that not all images are completely free of charge. Before using any image, other than your own photos or designs, it is vitally important to check the license specific to that image.
For instance, images that are licensed Royalty Free are not free of cost. There is a purchase price to be paid before downloading a Royalty Free image.
Royalty Free means that once the purchase of a Royalty Free image is made, the purchaser can use the image as often as they want, free of additional charge.
Some popular websites providing Royalty-free images are:
There are many more Royalty Free websites which can be found by browsing the internet.
Websites Offering Free of Cost Images
Pixabay.com offers a large variety of Free of Cost images.
However, when choosing images from Pixabay.com make sure you do not attempt to download images on the Pixabay website that are located in the top row of each page. These are what are called ‘Sponsored images’ and are Shutterstock.com images, not to be downloaded free of cost.
In fact, I recommend not downloading any Shutterstock images from Pixabay. If you wish to purchase Shutterstock.com images I suggest going to the Shutterstock website.
Unsplash.com also offers a vast number of free images.
As with Pixabay.com, Unsplash has at the top of their page, a Menu to help you choose required images.
Although Unsplash.com does not insist on including attribution with use of an image downloaded from the site, they suggest paying courtesy to the owner of the image. A nice gesture by you and me, the users.
Other websites offering Free of Cost images are:
LibreStock.com offers more than 65,000 high quality stock photos to do whatever you want with them. All photos on LibreStock.com are under the Creative Commons Zero license, and are able to be freely without asking permission.
Morguefile.com is a free photo exchange created for the use of professionals. Attribution has not been required in the past. As at March 2018 there is no request for attribution stated in their Terms.
As with all websites offering Free to Use images, I recommend checking regularly for updates to the Licensing Terms, prior to selecting and downloading images.
Google.com Images Copyright Protected
Although Google.com displays thousands of quality images on their website, the greater percentage of these images are protected by Copyright.
Information online for a number of years has shown that on Google.com/images by selecting Advanced Search –> Usage Rights ‘not filtered by license’, users were free to download any image appearing and upload to their own website free of cost or attribution.
Of more recent times, it is apparent that information is not entirely correct.
Before using any image on Google.com, the License Terms must viewed and all conditions agreed to, and applied. With many images found on Google.com, attribution may need to be applied in accordance with the License of the image in question.
Heavy penalties may be applied for non-legal of use of images on Google.com.
Best Places for Inserting Images on Your Website
As the intention now is to use more images on a website post or page, it is important that the placing of images needs to be given careful thought. It does not add to the appearance of a website to have images placed just anywhere within the content.
Carefully selecting an image for a particular section of a post or page takes time. If a suitable and relevant image cannot be found for a section, it is better to move on to the next section of the page.
By using the word ‘section’ I am referring to content appearing under a sub-title. Right now, in this post, 5 sub-titles appear before this sentence. It is reasonable to expect that not every section on this page will include an image.
The greater the number of paragraphs within a section of a page or post, the easier it will be to include and image. What makes it easier is, space plus relevancy of words and images.
It is preferable that images are placed on the right-hand side of a page. The reason being that English is read from left to right, therefore inserting images on the right-hand side can interfere with reading important content.
It is natural that exceptions sometimes apply. When the insertion of an image on the left-hand side would improve appearance there is no known reason why that should not occur.
Correct Sizing of Images to be Included in a Post or Page
The first image on a post or page, when inserted on the right-hand side, should be approximately 375 px in width. This allows equal area for text and image, and gives a balanced appearance. However, this measurement would vary according to the width of a website.
Using thumbnail images for the remainder of insertions in a post may be sufficient. I recommend using your own judgment with regard to appearance.
However, it is wise to be conscious of the effect of images on the speed of a website. If not correctly optimized, large images can cause slow site speed.
There are different ways to optimize images. I recommend using tinypng.com which I find extremely helpful to the performance of my website.
I trust this information is helpful as you progress through building your own website.
Learn More About Creating Your Own Website
To learn more about creating a website whether for business or pleasure, I invite you to read my review of the Wealthy Affiliate program.
The review will provide you with insights about how you can create your own website for Free, along with gaining some great knowledge about building your own online business.
Yes, it is possible for you to build your own online business working from home if that is something that interests you.
Alternatively, building a website for pleasure can be easily learned and enjoyed.
I thank you for visiting this post and invite you to leave your comments or questions below.