It is not unusual to hear or read the question of what is an alt tag. When someone is new to WordPress it is almost certain they will have many questions, one being about alt tags.
Although WordPress is a simple open source content management system, as with any tool there are specific procedures that need to be followed. The use of correct practices when building a WordPress website provides for ease of moving forward.
Getting posts or pages correct the first time means all the better and quicker for moving towards success. All the more reason to learn from the beginning about Alt Tags and what value they add to website content
The Purpose and Value of Alt Tags
Alt tags, sometimes referred to as Alt text, together with Title tags contribute towards posts and pages being found in the search engines.
Every published post should include at least one image. In that one image there needs to be an Alt tag.
Not only is an Alt tag included for good SEO, the Alt tag is a description that tells blind or visually impaired visitors what the image is about.
Before adding an image to a newly written post it is wise to think carefully about the image or images that will be displayed on the published post.
Great importance is placed on images. An image needs to be of good quality and relevant to the subject of the post.
Inserting the Alt Tag into a Post
Having chosen a suitable image, the next step is to upload the image to the Media Library for insertion in the post.
Alt tags are sometimes referred to as Alt text which can be seen in the image.
It is usual practice to include the keyword of the post into the Alt tag of the first image that can be viewed in the post.
Let’s look at writing a post with a keyword learn to play piano. For the benefit of the blind or partially sighted, adding at xyz studios provides information about the image and the post.
Adding a Title tag is not essential, but can be useful for communicating more about the image.
With every image inserted into a website page or post it is important to include the Alt tag (shown as Alt Text in this instance) into the image as this information provides good search engine optimization, as well as information for visually impaired or blind people browsing a website.
Inserting More Than One Image on a Post
It is important when adding additional images that the keyword is not included in the alt text. Each additional image requires alt text containing words relevant to the subject of the post, but not the keyword
Including the keyword in more than one image can be seen by the search engines as keyword stuffing. The phrase keyword stuffing speaks for itself. Therefore, it is something to be avoided.
Within the content of the post there should be adequate and relevant words to include in the alt text of a second, third or fourth image.
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